Privacy Policy
Privacy Policy – GDPR Compliance
At Vertical Green (“we”, “us”, or “our”), we are committed to protecting your personal data and ensuring transparency in how it is collected, used, and safeguarded. This Privacy Policy is designed to meet the requirements of the EU General Data Protection Regulation (GDPR).
- Data Controller
The data controller responsible for your personal data is:Vertical Green S.L. (Spain) and Kalu Agritech, LLC. dba Vertical Green (United States)
Calle Manuel Tovar, 49, 28034 Madrid, Spain
Email: hello@kaluinternational.com
Phone: +1 (800) 793-1910 - What Personal Data We Collect
We may collect and process the following categories of personal data:
Identity data (name, organization)– Contact data (email address, phone number)
– Location data (country or city)
– Usage data (IP address, browser type, referring pages)
– Marketing preferences
– Technical data (via cookies or analytics tools) - Purpose and Legal Basis for Processing
We process your personal data based on the following lawful bases under Article 6 of the GDPR:– Consent: for newsletter sign-ups, marketing, or optional communications
– Contract: to respond to inquiries and fulfill pre-contractual steps
– Legitimate Interest: to operate and improve our website and services
– Legal Obligation: for compliance with applicable laws and data retention rules - How We Use Your Data
Your data is used for the following purposes:– Responding to inquiries and delivering requested services
– Sending newsletters or updates (with consent)
– Performing analytics to improve website performance
– Compliance with EU legal requirements - Data Retention
We retain personal data only as long as necessary to fulfill the purposes for which it was collected. Specifically:– Contact form data: retained for up to 24 months
– Newsletter subscription: retained until you unsubscribe
– Analytics data: anonymized and retained for 12 months - Your Rights Under GDPR
You have the following rights with respect to your personal data:– Right to access
– Right to rectification
– Right to erasure (“right to be forgotten”)
– Right to restrict processing
– Right to data portability
– Right to object
– Right to withdraw consent at any time
– Right to lodge a complaint with a supervisory authority in your EU member state - International Data Transfers
We may transfer your data outside the EU (e.g., to the United States) where necessary for service operations. In such cases, we implement appropriate safeguards, such as Standard Contractual Clauses (SCCs), to ensure GDPR-level protection. - Third-Party Processors
We use vetted third-party providers to manage parts of our operations (e.g., email delivery, cloud storage, CRM). Each processor is bound by strict data processing agreements in compliance with GDPR requirements. - Cookies and Tracking Technologies
Our website uses cookies to provide core functionality, enhance user experience, and perform analytics. You may customize cookie preferences through our banner or adjust your browser settings at any time.– Essential cookies: enable basic features
– Analytical cookies: track website performance (requires consent) - Data Security
We use appropriate technical and organizational measures to protect your data, including encryption, firewalls, access restrictions, and secure cloud storage. - Changes to This Policy
We may update this Privacy Policy periodically. Any changes will be posted here with a new effective date. - Contact Us
To exercise your rights or ask questions about this policy, contact:Email: hello@kaluinternational.com
Address: Calle Manuel Tovar, 49, 28034 Madrid, Spain
You may also contact your national data protection authority for further assistance. - Consent to Communications
When you fill out a form we provide you with the following options to determine if you give us permission to contact you:[ ] I agree to receive newsletters and other communications from Vertical Green.
[ ] I have read and accept the Privacy Policy above.
