7 — Our Story — Hero & Origin
Our Story — Farmer-Led. Technology-Enabled.

We Didn't Set Out to Build Technology.
We Set Out to Restore Food.

Vertical Green Farming was founded on a simple but radical premise: that the knowledge required to grow genuinely nourishing food already exists — carried by farmers, encoded in seeds, and embedded in the land itself. Our role is to protect that knowledge, scale it, and give it the tools it needs to survive in a world that has spent decades working against it.

The Origin

Where We Come From.

Vertical Green Farming originated as a Spanish spin-out from Telefónica's innovation ecosystem — and was built from the beginning on something most agtech companies lack: generational farming knowledge.

Our founding team included 5th and 7th-generation farmers with over 40 years of combined experience growing food in conditions that no technology could simplify — arid soils, extreme climates, fragile heritage varieties, and markets that had long stopped rewarding quality over volume.

What we saw, across all of that experience, was the same pattern: the knowledge of how to grow extraordinary food existed in abundance. What was missing was the infrastructure to do it profitably, at scale, in a world that had optimized everything for the wrong outcomes.

Bio-Mimetic CEA™ was our answer — not a replacement for farming knowledge, but a set of tools designed to amplify it. Living soil systems, quantum light spectrums, acoustic biostimulation, and AI farm management — all in service of one thing: helping plants become fully what they are capable of being.

We were officially recognized by the UN FAO. We have been nominated for the DLG Impulse Pitches and recognized as Smart Sustainability Category Winner at the Enertic Awards. We operate across Europe, the Americas, and the GCC.

But none of that defines us. What defines us is the farmers we work with, the seeds we protect, and the food we grow.

7 — Our Story — Team
Vertical Green Farming — Origin & Heritage
What We Believe

The Principles We Build On.

Farmer knowledge is irreplaceable.

No algorithm, sensor array, or data model replaces what a 5th-generation farmer knows about soil, seed, and season. Technology serves that knowledge. It does not replace it.

Food is biological information.

A vegetable grown in living soil, under intelligent light, with the right biological stressors, is categorically different from one grown in sterile water under white LEDs. Different in flavor. Different in nutrition. Different in what it does to the person who eats it.

Heritage is not nostalgia. It is resilience.

The seed varieties, cultivation traditions, and agronomic knowledge that industrial agriculture discarded were not inefficient. They were inconvenient to a supply chain that valued shelf life over nutrition. We exist, in part, to recover what was discarded.

Technology must earn its place.

We bring our technology stack into a project only where it delivers a clear, documented advantage over simpler alternatives. We have no interest in selling technology for its own sake.

Complexity is a Resource to be Managed.

Food systems that work — for farmers, for ecosystems, for communities — are complex. Our role is not to simplify that complexity but to make it legible, manageable, and productive.

We say what we mean. We do what we say.

Every yield projection, system specification, and agronomic recommendation we issue is one we are prepared to stand behind. We do not inflate numbers to win business, or soften assessments to preserve relationships. Honesty at the proposal stage is the only thing that produces good outcomes at the harvest stage.

The Team

The People Behind the Plants.

Generational Farming Expertise

Led by 5th and 7th-generation farmers with over 40 years of combined experience — including Jodi Spangler, 5th-generation farmer with 30 years of hands-on cultivation experience, and Janice Kelsey, 25-year veteran and world-renowned biogas expert.

Global Academic & Research Consortia

We bridge the gap between global R&D and commercial operations through active collaborations with European, Latin American, and Canadian Universities, a network of experts, and advanced labs.

Farm Intelligence Partnership

Our farm intelligence layer is delivered through our partnership with CoFarmer AI — built by Enkitek, 12 years of agronomic expertise encoded into a farm operating system trusted by operations across three continents.

A Collective, Not a Corporation

Vertical Green Farming operates as a collective of experienced partners, suppliers, and collaborators — each contributing deep expertise in their domain. Terms are agreed collectively. Credit is shared. The work belongs to everyone who contributes to it.

Our Footprint

Where We Operate.

7 — Our Story — Footprint
Global Operations — Europe, Americas, GCC
Europe

Our origins and our primary research base. Active operations and consulting engagements across Spain, and research partnerships with institutions across Germany, France, and the UK.

The Americas

Growing operations, consulting engagements, and distribution partnerships across North America and Latin America — with a particular focus on premium specialty produce supply chains and ecosystem restoration programs.

The GCC & Middle East

One of our most active markets — working with luxury resort developers, sovereign food security programs, and large-scale agricultural development initiatives across Oman, the UAE, Saudi Arabia, and the broader Gulf region.

Australasia — Coming Soon

A region of extraordinary agricultural diversity and acute food system pressure. We are establishing partnerships across Australia and New Zealand to support premium produce programs, propagation at scale, and climate-adaptive growing systems suited to the region's distinct soil and weather conditions.

Closing Statement

The One Who Plants a Tree.

"The one who plants a tree, knowing that they shall never sit in its shade, has at least started to understand the meaning of life."

— Islamic wisdom tradition

This is the spirit in which we work. Not every harvest we enable will benefit the person who planted the seed. Not every system we design will outlast the engagement that produced it. But if the knowledge we transfer, the seeds we protect, and the farmers we support are stronger for having worked with us — then we have done what we came to do.

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